We've Only Just Begun
Because MLM/Direct Sales is a marketing venture, a brief history of marketing- including how marketing developments have influenced or been influenced by our profession- is also part of this history. The Industry’s history would be incomplete without reference to Industry associations- both those that have come and gone and those that remain. And you will find quite a bit about the MLMIA, the Multi-Level Marketing International Association. In many ways, this history is incomplete. The history of our Industry will best be told in many books. Because of that limitation, this history is meant to present an overview of the history from this author’s perspective of the last fifty years or so.